Privacy Policy

This Privacy Policy applies to all services provided by Verity Intelligence. Please read this Privacy Policy to understand how we use and process personal data we have collected or may collect from you that are publicly accessible and/or provided with your consent.

By providing your personal data and/or using our services and/or Site, you are consenting to this Privacy Policy and the collection, use, access, transfer, storage and processing of your personal data described in this Privacy Policy as modified at the discretion of Verity Intelligence.

In accordance with the Personal Data Protection Act 2010 (PDPA), as amended in 2024, Verity Intelligence makes the following commitments:

• We act as a Data Controller, meaning we determine the purpose and means of processing your personal data.
• Our third-party vendors (Data Processors) are contractually bound and legally obligated to process personal data in compliance with the PDPA 2024 and implement appropriate technical and organizational safeguards through data processing agreements (DPAs).
• In the event of a personal data breach that poses a risk of harm, we will notify the Personal Data Protection Commissioner as soon as practicable and no later than seventy-two (72) hours after becoming aware of the breach.
• Affected individuals will be informed no later than seven (7) days after the report has been submitted to the Commissioner, in accordance with the Personal Data Protection Act Amendment 2024.

You have expanded rights, including:

• The right to access and correct your personal data
• The right to withdraw consent at any time
• The right to data portability – you can request your personal data in a machine-readable format to transfer to another service provider
• The right to erasure, restriction of processing, and to object to processing
• The right to lodge a complaint with the Personal Data Protection Commissioner

We have appointed a Data Protection Officer (DPO) to oversee our compliance with the Personal Data Protection Act (PDPA), manage our data protection practices, and handle data subject requests and complaints.

Any changes made to this Privacy Policy will be updated on our Site. Any revision or changes to the Privacy Policy will continue to apply to all personal data that has previously been shared and collected by Verity Intelligence.

If you are under 18 years of age, you must obtain the consent of your parents or legal guardian before using our services and/or products. Verity Intelligence shall not be liable for any privacy breaches or damages arising in contract, tort, or otherwise.

To make inquiries or exercise your data rights, please contact our Data Protection Officer (DPO) at: pdpa@verityintel.com

Verity Intelligence may use other companies to assist with some of the functions on the Site, such as payments, deliveries, marketing etc. These companies may have access to some of your personal data to perform their job.

Third-party vendors with access to data from this Site will have limited and restricted use.

All third-party vendors are contractually bound to comply with this Privacy Policy and the Personal Data Protection Act 2010 (Amended 2024). They are prohibited from using personal data for any other purpose and are required to implement appropriate security measures.

We may collect the following information:

• Name
• Contact information including email address
• Demographic information such as postcode, preferences and interests
• Other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect, see the ‘List of cookies we collect’ section.

We require this information to understand your needs and provide you with better service for the following reasons:

• Internal record keeping.
• We may use the information to improve our products and services.
• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We also retain personal data only for as long as it is necessary to fulfill the purposes for which it was collected or to satisfy legal, regulatory, or operational requirements. Data will be securely deleted or anonymised when no longer needed.

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

You may choose to restrict the collection or use of your personal information in the following ways:

• Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
• If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at pdpa@verityintel.com

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Personal Data Protection Act 2010 (Amended 2024). If you would like a copy of the information held on you or to exercise your data subject rights (e.g., access, correction, erasure, objection, portability), please write to Verity Intelligence Sdn Bhd, 3A03 Block C, Kelana Square, Jalan SS 7/26, Kelana Jaya, 47301 Petaling Jaya, Selangor or email us at the above address.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

If you are not satisfied with our response, you have the right to lodge a complaint with the Personal Data Protection Commissioner at the Department of Personal Data Protection (JPDP Malaysia). For more information, please visit www.pdp.gov.my.

The table below lists the cookies we collect and what information they store.

COOKIE name	COOKIE Description
CART	The association with your shopping cart.
CATEGORY_INFO	Stores the category info on the page, that allows to display pages more quickly.
COMPARE	The items that you have in the Compare Products list.
CURRENCY	Your preferred currency
CUSTOMER	An encrypted version of your customer id with the store.
CUSTOMER_AUTH	An indicator if you are currently logged into the store.
CUSTOMER_INFO	An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS	Stores the Customer Segment ID
EXTERNAL_NO_CACHE	A flag, which indicates whether caching is disabled or not.
FRONTEND	You sesssion ID on the server.
GUEST-VIEW	Allows guests to edit their orders.
LAST_CATEGORY	The last category you visited.
LAST_PRODUCT	The most recent product you have viewed.
NEWMESSAGE	Indicates whether a new message has been received.
NO_CACHE	Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART	A link to information about your cart and viewing history if you have asked the site.
POLL	The ID of any polls you have recently voted in.
POLLN	Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.